Adultwebmaster Academy

Examples of potentially conspiratorial hocus-pocus that might be perceived as unnatural and warrant a closer review by search engine staff include but are not limited to:

• The number of inbound links suddenly increases by orders of magnitude in a short period of time
• Many inbound links coming from irrelevant blog comments and/or from unrelated sites
• Using hidden links in your pages
• Receiving inbound links from paid link farms, link exchanges, or known "bad neighborhoods" on the Web
• Linking out to known web spam sites

When probable manipulation is detected, a spam rank factor is applied to a site, depending upon the type and severity of the infraction. If the spam rating is high, a site can be penalized with a lowered rank. If the violations are egregious, a site can be temporarily or even permanently purged from the index.

1. When search engines find a web page, they compare it to previously found web pages to determine whether it is duplicate or not:

Duplicate content, step 1

2. Web pages that are hosted by known spam sites will be removed from the list:

Duplicate content, step 2

3. The remaining web pages will be sorted based on the number and the quality o their inbound links:

Duplicate content, step 3

4. The web page with the best inbound links will be chosen for the search results:

Duplicate content, step 4

- for search engines is duplicate content if there is on two or more different web pages the same content.
- duplicate content can occur within a single website and across many different websites
- websites can be considered duplicate if they are not 100% identical
- you must know, that search engines will list only one version of the duplicate content on their search result pages

Search engines want to return as many different options as possible in their result lists. That´s why they filter al duplicates in the search results and display only one version.

we understand in SEO to make your site best you can for your visitors and for the search engines.
Here you can see what search engines need to:
- find
- crawl
- index
- determine relevancy
- show results

please keep this in your mind when you are producing a site and to the SEO-work.
At first you should also keep in mind, that your pages should speak the target audience and solve the problems of your visitors.
For good keywords brainstorm with your friends, family and business partners and make a list.
Then take the list and run it through the keyword research tools to determine the best keywords and phrases to target.
Click here for list with keyword research tools.

Here are three types of keyword phrases:
- high and general competitive terms - this is not a good choice
- long tail - uncompetitive terms - generally no need tp SEO for
- relevant and specific terms, which are the best to choose because they highly searched, yet are targeted enough to bring quality traffic

Keywords:
to put your keyowrds right in:
- anchor text
- alt tags (for clickable images)
- in the headlines
- bod text copy
- title tags (don´t make your title if possible less than 10 words)
- meta description tags

but don´t forget, that high rankings are not the best measure for success, because you might be ranking for phrases nobody is searching on.
You should be looking for increased targeted traffic to your site.

At first we will talk about SEO-Myts.
Here you see some of them, this will not be a complete list of all SEO-Myts.

1. PPC Myths:
- PPC-ads will hurt your organic rankings
- PPC-ads will help you in organic rankings

2. Tag Myths:
- your domain must be keyword-rich
- your url should be keyword-rich
- the heading tags are necessary (h1, h2, etc.)
- you need to use keywords in meta keywordtags
- using keywords in comment tags will hurt your rankings

3. Design Myths:
- your HTML code must validate to W3C
- don´t use in your navigations pics, use only text, that is not right, you can use alt tags for the pics
- using flash isn´t ok, that is not right so, because using flash as one part in your page it is fine

4. Link Building Myths
- one myth is that reciprocal links won´t count, but from the site, reciprocal links are fine
- that pages are ranked in the PageRank order in the search results, they are not. Google Toolbar PageRank is not accurate anyways so ignore it.
- you must be in DMOZ or Yahoo Directory, at time the Yahoo Directory is not worth the money these days.

5. Submitting, Crawling and Indexing Myths
- that you need to submit url´s, if you have a link from your existing site to your new site, it will be found
- that you need a Google Sitemap, not needed for average site, it wonüt change your site rankings
- that you need update your site frequently
- it is not true, that frequently spidering helps rankings
- that you need doorway pages
- that you need multiple sites