Adultwebmaster Academy

1. When search engines find a web page, they compare it to previously found web pages to determine whether it is duplicate or not:

Duplicate content, step 1

2. Web pages that are hosted by known spam sites will be removed from the list:

Duplicate content, step 2

3. The remaining web pages will be sorted based on the number and the quality o their inbound links:

Duplicate content, step 3

4. The web page with the best inbound links will be chosen for the search results:

Duplicate content, step 4

- for search engines is duplicate content if there is on two or more different web pages the same content.
- duplicate content can occur within a single website and across many different websites
- websites can be considered duplicate if they are not 100% identical
- you must know, that search engines will list only one version of the duplicate content on their search result pages

Search engines want to return as many different options as possible in their result lists. That´s why they filter al duplicates in the search results and display only one version.

we understand in SEO to make your site best you can for your visitors and for the search engines.
Here you can see what search engines need to:
- find
- crawl
- index
- determine relevancy
- show results

please keep this in your mind when you are producing a site and to the SEO-work.
At first you should also keep in mind, that your pages should speak the target audience and solve the problems of your visitors.
For good keywords brainstorm with your friends, family and business partners and make a list.
Then take the list and run it through the keyword research tools to determine the best keywords and phrases to target.
Click here for list with keyword research tools.

Here are three types of keyword phrases:
- high and general competitive terms - this is not a good choice
- long tail - uncompetitive terms - generally no need tp SEO for
- relevant and specific terms, which are the best to choose because they highly searched, yet are targeted enough to bring quality traffic

Keywords:
to put your keyowrds right in:
- anchor text
- alt tags (for clickable images)
- in the headlines
- bod text copy
- title tags (don´t make your title if possible less than 10 words)
- meta description tags

but don´t forget, that high rankings are not the best measure for success, because you might be ranking for phrases nobody is searching on.
You should be looking for increased targeted traffic to your site.

At first we will talk about SEO-Myts.
Here you see some of them, this will not be a complete list of all SEO-Myts.

1. PPC Myths:
- PPC-ads will hurt your organic rankings
- PPC-ads will help you in organic rankings

2. Tag Myths:
- your domain must be keyword-rich
- your url should be keyword-rich
- the heading tags are necessary (h1, h2, etc.)
- you need to use keywords in meta keywordtags
- using keywords in comment tags will hurt your rankings

3. Design Myths:
- your HTML code must validate to W3C
- don´t use in your navigations pics, use only text, that is not right, you can use alt tags for the pics
- using flash isn´t ok, that is not right so, because using flash as one part in your page it is fine

4. Link Building Myths
- one myth is that reciprocal links won´t count, but from the site, reciprocal links are fine
- that pages are ranked in the PageRank order in the search results, they are not. Google Toolbar PageRank is not accurate anyways so ignore it.
- you must be in DMOZ or Yahoo Directory, at time the Yahoo Directory is not worth the money these days.

5. Submitting, Crawling and Indexing Myths
- that you need to submit url´s, if you have a link from your existing site to your new site, it will be found
- that you need a Google Sitemap, not needed for average site, it wonüt change your site rankings
- that you need update your site frequently
- it is not true, that frequently spidering helps rankings
- that you need doorway pages
- that you need multiple sites

A good combination is good content and links, with this you have the most important factors to get good rankings at google.
Here are some link tips:

1. Use absolute Links internally
Absolute links are those with a fixed full url.
Please use absolute links and not realtive links, because absolute links helps your SEO efforts.

2. Use Keywords in Anchore Text
In your link anchore text use relevant keywords. Forget such text as “click here” because this does not help your rankings, it actually lowers the relevancy of your real keywords.

3. Link Deep and with Relevance
It is important that your link and the anchor text of your link has the same keyword as the text in the homepage you link to, is.

4. Follow the 1% Solution
Be careful, that you take only 1% of your page text into links, that means, if you have 500 words on your page text, there should be no more than 5 text links total.

5. Get the best Links possible
It is necessary to find the best possible inbound links for your site. So you have the possibility to get number one on Google, Yahoo and the others.

6. Add a Link Failsafe
This is really simple but nobody does it.
Links get broken more often than we like, that is a problem.
The solution for this is, to create a custom 404 page (PAge not found). This page looks like any other page on your site and has a simple note like such “We´re sorry, we cannot find the page you are looking for. However you have cookies of all kinds we think you´ll find exactly what you want by clicking on one off the following links…” and there of course you have a navigation system for them to follow.